There are many ezines out there having a large number of
subscribers but they don't make a sale. The ezine owners wonder
why this happens. Unfortunately for them there are specific reasons
for this failure .Here is a small list.
1) Content is king
That's true. You have to provide unique content to distinguish
your publication among the others. Your readers in order to click
your links they have to read your resources first. If they don't they
will leave.
2) Do not recycle.
This is the easy way for most ezine publishers but leads to nowhere.
Using the same articles you can find to hundreds of other ezines is not
the key to success. You have to write your own. You must use your
personality on the publication. Don't forget that each person in this
world is unique. So are you. You have to use yourself, your character
to stand out of the crowd.
3) Patience
Do not expect to start an ezine and have profits in 15 days.
It won't happen. You have to gain your reader's trust.
This does not happen in a month. You have to be patient .You must
give it a try from 6 to 12 months and see where it's going.
4) Recommend NOT sell.
That's one of the biggest mistakes ezine publishers do. They focus
on selling but not on content and they don't recommend.
You have to recommend resources you tested by yourself and
guarantee for them. If you recommend something that is a
scam your credibility is going to vanish. And then your ezine's profit
potential too.
5) Ask your readers what they want.
Yes it works. Do a research. Ask them what they like from your
ezine and what not. What they would like to read e.t.c. Even if you
get 4-5 responses you will have a good idea what to offer in
the future.
6) Use Joint ventures.
This is the cutting edge tool of ezine growing. You could use
ad swaps or article swaps or many other business deals with
other ezine owners and internet marketers. The sky is the limit.
7) Track
Extremely important. You have to track your reader's behavior.
How many times they click on your links, how many times your
newsletter is opened. What they read and click a particular link and
what they read and they don't. There are many cheap tracking
services on the net.
8) Use command lines.
Do not underestimate this factor. Research has proved that people
follow the command lines such as, click here, order now, download
now e.t.c. You have to lead your readers and not assuming that they
know where to go.
9) Spam check.
EXTREMELY IMPORTANT!
You could have your ezine dead in the water if you don't do this.
With so many advanced spam filters out there your ezine could be
in 25.000 junk mail boxes. You may be proud of your 25.000
subscribers but you will NEVER have serious profits from your
ezine if you don't spam check your messages. When you purchase
an auto responder service, always ask for a spam check feature.
And if they don't have one buy a spam check software.
About the Author
Chris Varsamis is internet marketing
consultant and the owner of the online publication http://www.ezine-affiliate-marketing.com and offers a free
5-Day e-course how to boost your traffic with real
targeted visitors.ezine-affiliate-marketing@Getresponse.com
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