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A Honda Scooter Can Save You Money |
By:
Dakota Ulrich |
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The Honda scooter is a leading brand of scooter in USA and all over the world. The Market of scooters was dominated by the Italian manufacturers from 1946 to about 1960. The Vespa brand was very well known and established brand. It was the ingenuity of the Japanese manufacturer that helped them to challenge the already well established Italian brands.
The Honda scooter were always very customer friendly. They introduced the use of FRP plastic material for the body building. The established Italian brands ridiculed the Honda scooter as the cheap imitation of their original product. But the Honda scooter knew what the people at that time needed. Their Honda scooter was light weight and compact. This made a great impression o the consumer. The plastic body allowed them to introduce sharp lines in the design. The consumer could differentiate the heavy Italian scooter from the light weight Honda scooter by just looking at the shape from outside.
The second feature introduced at that time was use of the auto transmission.
This was a revolution from consumer’s point of view. Compare two points. First scooter is heavy weight and same look model. The second scooter is light weight and many looks models present. The first scooter forces you to use manual grip transmission.. The second scooter offers you auto transmission. The choice for the customer was distinctly clear. The second scooter was sold like hot cakes. The first scooter lost its market heavily. The Japanese like Honda scooter had established themselves in the USA market perfectly.
The Japanese manufacturers like Honda scooter understood the American consumer’s psychology completely. The consumer wanted the fun ride on the scooter. The Honda scooter was determined to complete consumer expectations. It provided bigger seat. More consumer friendly features were added to the existing Honda scooter models.
The second important policy of Honda scooter was about continuous evolution in the engine technology. The USA was having new pollution norms. There were ever increasing restrictions on the exhaust gases emissions. The Italian producers of the scooters were not much bothered about the pollution norms. Initially Europe was lagging behind in pollution norms. As a consequence the Italians concentrated on European market leaving USA market open for the Japanese producers. The Japanese concentrated their hold on the USA market by providing
engines having higher efficiencies and higher emission norms. Thus the Honda scooter started dominating the two wheeler market and remains the leader in this field.
The Honda scooter management studies local laws carefully and introduces new models complying with local laws and consumer expectations. The market for mopeds in Asian countries is the result of this policy. The Honda scooter management always introduces new features for local market only. This is why they are popular brand all over the world.
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Article Source: http://www.friendsofvista.org/articles/article25710.html |
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