In the current issue of IndustrialLeaders.com TR Cutler
contends, "Manufacturers are not properly equipped with the
tools or the experienced staff to compose, write, edit, and
submit advertorial to publishers, editors, and websites. Search
engines also pick up the media coverage of major publications
ranging from IndustryWeek to Automation.com and more than a
thousand industrial trade publications."
Thomas R. Cutler, who founded the Manufacturing Media Consortium
in 1999, has grown the participation from 300 journalists to
more than two thousands key clients, journalists, editors,
trendsetters, and key business leaders worldwide. Cutler has
authored more than 1000 articles for a wide range of
manufacturing periodicals, industrial publications, and business
journals including most of the leading monthly trade
publications. TR Cutler, Inc., (www.trcutlerinc.com/, is the
nation's largest manufacturing marketing and public relations
firm, based in Fort Lauderdale, Florida.
Placement of advertorials usually requires a top notch freelance
journalist who has close relationships with the editors of the
trade publications. Search Google for "manufacturing
journalists" and a short list of leading journalists will guide
the authorship of advertorials and web content.
TR Cutler asserts, "It is widely known that people give a lot
more credibility to good editorial content than to paid
advertisements. After all, anyone can claim that their own
product is the best. Editorial content suggests that someone
else has endorsed a product or service. Manufacturers can rarely
afford to spend valuable time or precious resources in designing
advertorial feature article content whether for publication or
the company website."
TR Cutler, Inc. www.trcutlerinc.com Thomas Cutler 954-486-7562
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