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   By: Mark Flavin

A few months into Internet marketing and you'll get to realize the importance of search engine optimization for your online business. Search engine optimization, or SEO, is a vital approach to have your website figure prominently in search engine result pages for relevant queries. 80% of the traffic you will be able to generate for your website would come from search engines, hence the value of tapping into the market that the said search engines would provide.

A few months into search engine optimization and you'll get to realize the value of having your link appear in as many places as possible in the World Wide Web. You website's link would be a convenient way of directing web users to your pages. The number of links you have displaced all over the virtual world is reflected through a statistic called your link popularity. The higher your link popularity is, the better chances you'll have of driving more traffic for your website and succeeding with your online business.

There are a lot of ways by which you could boost your link popularity. A lot!

But one of the most potent strategies is the use of blogs and RSS.

Blogs, or web logs as they are formally called, were originally meant to serve as online journals for people to share the events of their days and their thoughts about different matters. But with the powerful features attributed to blogs, it was only a matter of time before Internet marketers discovered their marketing potentials.

Today, blogs are powerful weapons used by online businessmen to promote their commercial websites. Let's take a look at the reason behind this.

* Search engines love blogs. Try to run a search about any subject, and chances are, you'll find blogs dominating good position in the result pages. If you apply for a free blog account like which is owned by Google, undoubtedly the largest search engine in the world with a 67.4% market share, you'll immediately see an undeniable connection that would favor your needs if you do decide to avail of this service of theirs.

* Blogs are accessible for a lot of people. Blogs are easy to set up and use. Additionally, updating your blog would be a simple task as well. All you have to do is to type what you want to share and click on a button to publish. And search engines love regularly updated content. With blogs, you could achieve this without having to change your source code.

* Blogs are free. Whether you decide to use a web account, like the aforementioned , or a movable type program which you could upload on your own server under your own domain name, like , blogs won't require any financial burden.

* Blogs have their own network. This interconnectivity would allow you to reach a new audience which would get to receive your business message.

The trick is to include your main website's link in your blog entries. These entries can be in the form of reviews, news items, opinions and the likes. Instantly, you'd have a high ranking website promoting a link to your main website, and this would provide a big boost on the volume of traffic for the latter.

Additionally, blogs can also generate RSS feeds from the entries therein.

RSS stands for Real Simple Syndication. It's slowly becoming the industry standard for message conveyance. By 2010, it is expected that 90% of Internet users would be relying on RSS for their online communication needs. Currently, RSS 2.0 technology is being used to deliver highly compressed audio and video files. This means that you could include the same for your website without alienating users with slower connections.

RSS is a great marketing tool. When your visitors would subscribe to your mailing list, you could send them RSS feeds instead. Such would be delivered straight to their desktop, in real time, hence eliminating the possibility of your message being filtered as spam.

Also, RSS feeds can be displayed on your website, or websites, in real time as well. This means that your website, or websites, would be fed with ever-changing content, hence, increasing their page rank for every relevant search engine query.

With all these facts, it's no wonder why blogs and RSS are hailed as the greatest innovations in Internet marketing, the recent years considered. They are two of the most efficient ways of catapulting your online business to the next level, as they could most certainly boost the number of visitors that grace your website, and consequently, the number of sales you'll be able to close.

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