A few months into Internet marketing and you'll get to realize
the importance of search engine optimization for your online
business. Search engine optimization, or SEO, is a vital
approach to have your website figure prominently in search
engine result pages for relevant queries. 80% of the traffic you
will be able to generate for your website would come from search
engines, hence the value of tapping into the market that the
said search engines would provide.
A few months into search engine optimization and you'll get to
realize the value of having your link appear in as many places
as possible in the World Wide Web. You website's link would be a
convenient way of directing web users to your pages. The number
of links you have displaced all over the virtual world is
reflected through a statistic called your link popularity. The
higher your link popularity is, the better chances you'll have
of driving more traffic for your website and succeeding with
your online business.
There are a lot of ways by which you could boost your link
popularity. A lot!
But one of the most potent strategies is the use of blogs and
Blogs, or web logs as they are formally called, were originally
meant to serve as online journals for people to share the events
of their days and their thoughts about different matters. But
with the powerful features attributed to blogs, it was only a
matter of time before Internet marketers discovered their
Today, blogs are powerful weapons used by online businessmen to
promote their commercial websites. Let's take a look at the
reason behind this.
* Search engines love blogs. Try to run a search about any
subject, and chances are, you'll find blogs dominating good
position in the result pages. If you apply for a free blog
account like www.blogger.com
which is owned by Google,
undoubtedly the largest search engine in the world with a 67.4%
market share, you'll immediately see an undeniable connection
that would favor your needs if you do decide to avail of this
service of theirs.
* Blogs are accessible for a lot of people. Blogs are easy to
set up and use. Additionally, updating your blog would be a
simple task as well. All you have to do is to type what you want
to share and click on a button to publish. And search engines
love regularly updated content. With blogs, you could achieve
this without having to change your source code.
* Blogs are free. Whether you decide to use a web account, like
the aforementioned www.blogger.com
, or a movable type program
which you could upload on your own server under your own domain
name, like www.wordpress.com
, blogs won't require any financial
* Blogs have their own network. This interconnectivity would
allow you to reach a new audience which would get to receive
your business message.
The trick is to include your main website's link in your blog
entries. These entries can be in the form of reviews, news
items, opinions and the likes. Instantly, you'd have a high
ranking website promoting a link to your main website, and this
would provide a big boost on the volume of traffic for the
Additionally, blogs can also generate RSS feeds from the entries
RSS stands for Real Simple Syndication. It's slowly becoming the
industry standard for message conveyance. By 2010, it is
expected that 90% of Internet users would be relying on RSS for
their online communication needs. Currently, RSS 2.0 technology
is being used to deliver highly compressed audio and video
files. This means that you could include the same for your
website without alienating users with slower connections.
RSS is a great marketing tool. When your visitors would
subscribe to your mailing list, you could send them RSS feeds
instead. Such would be delivered straight to their desktop, in
real time, hence eliminating the possibility of your message
being filtered as spam.
Also, RSS feeds can be displayed on your website, or websites,
in real time as well. This means that your website, or websites,
would be fed with ever-changing content, hence, increasing their
page rank for every relevant search engine query.
With all these facts, it's no wonder why blogs and RSS are
hailed as the greatest innovations in Internet marketing, the
recent years considered. They are two of the most efficient ways
of catapulting your online business to the next level, as they
could most certainly boost the number of visitors that grace
your website, and consequently, the number of sales you'll be
able to close.