A kit-based approach to selling epoxy floor coatings is now
being used to target both industrial and home users. These
all-in-one kits have been developed with the recognition that
people want to buy solutions not products. This outcome-based
concept ensures that all of the goals for the floor are met and
that all of the required tools are available during the
installation. To compensate for lack of training and for the
inevitable unexpected questions and problems, a complimentary
24/7 help line is provided along with the kit so applicators can
be assured of staying on track.
The process of obtaining a custom-built kit starts with filling
out a web-based, free cost analysis form. The floor's condition,
the owner's preferences, and the desired outcome are factored in
by an automated computer system. From that point, field
technicians prepare a recommended kit of materials and
step-by-step instructions tailored to take the project from
beginning to end.
This "kit" approach stands in contrast to the alternative of
shopping at local retail stores for supplies which, if they can
be found, often don't match the needs of the project. When a
handle for a roller frame is needed, should it be 4 ft., 5 ft.,
or 6 ft. in length? Should it have a metal or wood thread?
Should it have a 1-inch diameter or 1-¼ inch diameter? If a
60-grit sanding screen for a 17-inch rotary scrubber is
required, where can it be purchased? The custom kit concept
allows the decades of professional experience of the supplier to
be applied to the project so that every tool is precisely
matched to getting each specific task completed efficiently and
painlessly. Experts replace the untrained and inexperienced
store clerks.
By marketing "kits," floor coating suppliers are helping fuel
the trend of moving away from bare concrete and wood surfaces
toward lower cost, lower maintenance, and healthier floor
finishes. Biohazards, mildew, dust mites, spoors, and other
contaminants are a serious concern to industry and homeowners
alike. In this new millennium, warehouses, food processors,
manufacturing facilities, even garages, and basements are being
sealed with hard surfaces using industry-proven materials and
techniques adopted in the past decade.
Chemically resistant, these seamless floors are made of epoxy
and urethane, finishes that flow on and then, by changing their
chemistry, become resistant to dirt and stains. Flow-coated
surfaces are impervious to water and are often used inside
liquid storage tanks, swimming pools, and feed troughs. Unlike
tile, these surfaces have no grout to clean and are not glued
down with latex- or petroleum-based adhesives. Flow-coated
surfaces are great adhesives in themselves. With good
preparation, flow-coated surfaces are applied permanently,
refinished easily, and require little or no maintenance.
For photo examples and more detail, visit
www.concrete-floor-coatings.com For more information, contact
Harvey Chichester at harvey@concrete-floor-coatings.com Phone:
800-466-8910 or 952-888-1488 (24/7)
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