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Use Direct Mail Marketing To Capture Leads Online |
By:
Brandon Cornett |
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Here's an easy and affordable direct mail marketing tactic to
help you capture leads online:
First - create an informational product your key
prospects would find interesting and helpful. "White paper" is
the current buzzword, but it's not important how you refer to
the document, so long as you sell the value and uniqueness of it.
Next - use direct mail postcards to promote the value of
this unique (and free) document, and point to the web page where
it can be downloaded.
Lastly - have a web-based lead-capturing system in place
to collect name and email address of interested prospects. One
easy way to do this is to put the document online, use a
newsletter sign-up box on the web page, and then send a link to
the document via auto-responder confirmation message.
Keys to Success
1. You must start with a valuable item. Valuable doesn't have to
mean expensive -- it just needs to be something your key
prospects would want, like helpful information.
2. You must use the direct mail piece to promote the value of
the item. Don't veer off course here. Focus on the item of
interest and explain its value completely and clearly.
3. You must make the download easy to find and retrieve. Don't
give a long list of website navigation instructions. Make a
specific, easy-to-type landing page for the item.
4. You must have a lead-capturing mechanism in place. Otherwise,
you're giving information away but gaining nothing.
Your prospect has gained some valuable information (which also
serves to promote your business, by the way), and you've gained
a way to contact them. Everyone gets something.
It's easy. It's affordable. It's measurable.
* You may republish this article on your website as long as the
byline, author's note and hyperlink are left intact. Please
include the article in its entirety.
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Article Source: http://www.friendsofvista.org/articles/article32467.html |
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