Vista Online by Friends Of Vista, Inc. - A Texas Nonprofit Corporation | Informative Articles For Your Life | Click Here To Return To Index Page Of Site

Public Speaking: Words That Sell

   By: Tom Antion

The title of this article is the same as a famous book by Richard Bayan that is used by marketing professionals around the world. As I was looking through it the other day I realized that the same kinds of words could be used in public speaking to get the same kinds of effects.

We want to sell our ideas don't we? We want to increase our credibility don't we? We want to move people to action don't we? These are all the things that good advertising copywriters try to do in print with their words. Judiciously using the phrases in this book will give you a more scientific way to accomplish the goals of your speech. You will have specific words and word phrases to pick from to get a particular response from the audience.

Example: Let's say you are telling the audience about a good resource that you want them to check out. You want to persuade them to seek it out and take advantage of it. You might turn to the "Words that Sell" book and go to the "Informative" section. There you would find words and word phrases that mean valuable and informative.

You might say:

"This resource will:

* take the guesswork out of ...

* expand your knowledge ...

* help to alter your perceptions of ...

* keep you abreast of ...

* give you new insight ...

* give you the hard facts ...

* keep you ahead of the game ...

There were 33 phrases in that section alone. This book will simplify your work especially when you are searching for just the right thing to say to make a particular point. In addition, it is an indispensable tool to have around when you are writing copy for your promotional material and website.

Copyright © 1998 - 2005 Advanced Public Speaking Institute

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients' needs. http://www.antion.com

Advanced Public Speaking Institute
3105 Sergin Ct.
Virginia Beach, VA 23452
(757) 431-1366
Fax (757) 431-2050
Contact: cmckinney@public-speaking.org
http://www.GreatPublicSpeaking.com
Visit our Blog at http://www.GreatPublicSpeaking.BlogSpot.com


Article Source: http://www.friendsofvista.org/articles/article62293.html





Related Articles

AMAZING EBOOK ON THE INTERNET - Knut R. Enebakk
-
Looking For The Best Sourced Advice With Reference To Furnit - Tom
What Do Ezine Article Writers Really Want - Lance Winslow
Are You In Search Of The Best Sourced Advice Regarding Learn - Tom
Public Speaking: Mock Ups - Tom Antion
7 Vital Book Promotion Tips - Lea Toland
-
Advice About The Latest Help With Reference To Fibreglass Po - Tom
After The Most Up-to-date Opinion With Reference To Gems. - Tom
   

 
Website Design and Logo Design by InfoServe Media, LLC

Copyright © 2018 Friends of Vista, Inc. TM - A Texas Nonprofit Corporation
Privacy Statement | Contact Us