Ever see an ad and just "sense" that it's an outright lie? Or maybe even more frustrating, ever write an ad yourself, and feel you can't make your sales pitch accurately "unless" you're lying?
Don't worry, because I'm going to tell you exactly how to
deal with this so you can put your broken conscience back
together again and eliminate all that angst you're carrying
around with you.
Listen to this:
Not surprisingly, a little while ago, three well-known,
household-brand companies, were nailed for false
Here, check this out:
Apple got in trouble for making false claims about the life
of the battery inside the iPod. They said the battery
would last for the life of the iPod, and that you got 10
straight hours of playing time on it.
I own an iPod, and I can tell you, neither of these claims
Gillete got spanked in the rear for saying the M3Power razor
made the hairs on your face stand up for easy shaving.
And you don't need to be a dermatologist to figure out
And good old Tropicana was busted because they claimed their
"Healthy Heart" orange juice lowered blood pressure and
cholseterol, reducing your risk of getting a heart attack
and a stroke.
And everyone knows that can't be true, because the
pharmaceutical companies would immediately shut down
ANYTHING that competed with their drugs that
lower your blood pressure and your high cholesterol.
Oddly enough though, the biggest mistake I see entrepreneurs
making, is their reluctance to telling the truth in their
sales copy, specifically when it comes to touting themselves
or their own accomplishments.
For example, yesterday I was reviewing a client's sales
and the client's biggest flaw was in not credentializing
I'm not sure if he felt a little "awkward" by boasting... or
he was just a little bashful, but the truth is, once you
put a product out there -- especially if you're selling
information products -- you're now THE expert.
So step up to the plate and assert yourself -- your
prospects are looking for your guidance, and for your
leadership -- if you're reluctant to give it to them, and
if you don't stand up and start leading them, they'll be
just as reluctant to drink from your well.
And even more reluctant to buying from you.
After all, think about it -- would you accept medical care
from a physician who was unsure of themselves, or who was
uncomfortable letting you know about all his experience and
And let's make it even more mundane: Would you rather use
the newest pest control company in town or the one who told
you they've been eliminating bugs for the last 15 years and
only three times, did they have to go out and re-treat the
So don't hold back. Let your prospects know how good you
are, and then some. You'll only make them feel better about
their relationship with you and reduce potential buyers
Now go sell something,
If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com