How Is Marketing A Physical Therapy Practice Different from any
In many respects, marketing a Physical Therapy practice is not
that much different from marketing other small businesses.
Basic business and marketing principles that apply in other
successful businesses- including marketing, budgeting, branding,
marketing strategies, public relations opportunities, tracking
systems, instilling the sense of ownership in all employees,
productivity measures - also apply in the Physical Therapy
However, there are several ways - some subtle and some obvious -
that marketing a Physical Therapy practice is
different than marketing for other small businesses.
1. Most Physical Therapists typically have little (if any) business
training, education or marketing experience prior to owning their
In fact, PT's - prefer to view their practice as a calling, a
profession geared to helping others, anything but a business that
is out to make a profit. The motivations that draw people to a
career in Physical Therapy are different from the interests that
draw others toward a career in business.
This paradigm often creates the unfortunate but predictable irony
that results in a business owner who is ill prepared, ill equipped
and often unaware of the basic requirements needed to establish
financial & business success.
Because We never learned about business aspects of owning our own
practice. Or about marketing principles, strategies and other
tactics in our Physical Therapy curriculum. We as Physical
Therapist and business owners are usually at a distinct
disadvantage from the very beginning of our business ownership.
We are forced to struggle through the process of
trial-and-painful-error to compensate for our lack of business
training and knowledge.
It's hard enough to succeed in business when you know what you are
It is almost impossible when you don't even know what you
Get informed today and start using Time tested and Proven Marketing
and Business Prinicples that work for Physical Therapy.
Josef Blahnik, MSPT
Managing Director Physical Therapy Success