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Direct Mail



Articles about direct mail.

By: Brandon Cornett
Here's an easy and affordable direct mail marketing tactic to help you capture leads online:First - create an informational product your key prospects would find interesting and helpful. "White paper (read entire article)
Viewed: 59 Times
By: Dustin Cannon
Using a printed postcard is one of the best ways to increase response rates. A printed postcard is cheaper to make and cheaper to mail than other direct mailings. Response rates are higher than many (read entire article)
Viewed: 62 Times
By: Larry Klein
Financial advisors and their firms waste millions of dollars monthly on promotions that don’t pay or produce anemic results. In many cases, these direct mail and advertising promotions can be profita (read entire article)
Viewed: 67 Times
By: Alan Sharpe
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the ma (read entire article)
Viewed: 74 Times
By: Phil Sasso
There are many effective on-line promotion techniques. Everyone¹s using them. In fact, they are being used so much some are becoming less effectiv (read entire article)
Viewed: 83 Times
By: Christopher Ross
A person can do business in a small to mid-sized town for years and never realize exactly what the business two blocks down is and what they could pr (read entire article)
Viewed: 66 Times
By: Joy Gendusa
Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most oft (read entire article)
Viewed: 82 Times
By: Craig Garber
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have (read entire article)
Viewed: 70 Times
By: Alan Sharpe
Here’s something to test.Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happen (read entire article)
Viewed: 63 Times
By: Carol Bentley
The ‘Order Form’ is your response mechanism when you send a letter. It is the most important piece in your mailing package. It is the final ‘call to action’ your prospect will see.In many cases it c (read entire article)
Viewed: 62 Times
By: Leslie Sprankling
Over the last 50 years I must have seen thousands of ads, mostly 2 line classified ads in opportunity magazines, trying to sell the latest in a long line of “How to Make a Fortune in Mail Order” books (read entire article)
Viewed: 55 Times
By: Alan Sharpe
I have a client who wanted to drive prospective customers to his online store using a business-to-business postcard. Great idea, I thought, and cost effective.He had a terrific product, a comp (read entire article)
Viewed: 59 Times
By: Mike Price
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business’ name in everyone’s mind, constantly. But how do you do that without annoying your bus (read entire article)
Viewed: 68 Times
By: Julia Hyde
“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many d (read entire article)
Viewed: 73 Times
By: Ernest Nicastro
In a classic business-to-business print ad from the late 50’s for McGraw-Hill Magazines an imposing looking executive sits in his chair. He has both feet planted firmly on the ground, a scowl on his f (read entire article)
Viewed: 60 Times

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