Articles about direct mail. |
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Here's an easy and affordable direct mail marketing tactic to
help you capture leads online:First - create an informational product your key
prospects would find interesting and helpful. "White paper (read
entire article)
Viewed: 59 Times
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Using a printed postcard is one of the best ways to increase
response rates. A printed postcard is cheaper to make and
cheaper to mail than other direct mailings. Response rates are
higher than many (read
entire article)
Viewed: 62 Times
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Financial advisors and their firms waste millions of dollars monthly on promotions that don’t pay or produce anemic results. In many cases, these direct mail and advertising promotions can be profita (read
entire article)
Viewed: 67 Times
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If the most important part of any
business-to-business direct mail package is the list,
how can you be sure that you have a good list
before you drop your money (and your reputation) in
the ma (read
entire article)
Viewed: 74 Times
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There are many effective on-line promotion techniques. Everyone¹s using them. In fact, they are being used so much some are becoming less effectiv (read
entire article)
Viewed: 83 Times
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A person can do business in a small to mid-sized town for years and never realize exactly what the business two blocks down is and what they could pr (read
entire article)
Viewed: 66 Times
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Where to Start:
Most novice marketers have definite fixed ideas about direct mail that are way off base - most oft (read
entire article)
Viewed: 82 Times
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Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have (read
entire article)
Viewed: 70 Times
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Here’s something to test.Take your existing business-to-business direct mail
package and make just one change: put two
windows on the mailing envelope instead of one. Mail
it and see what happen (read
entire article)
Viewed: 63 Times
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The ‘Order Form’ is your response mechanism when you send a letter. It is the most important piece in your mailing package. It is the final ‘call to action’ your prospect will see.In many cases it c (read
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Viewed: 62 Times
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Over the last 50 years I must have seen thousands of ads, mostly 2 line classified ads in opportunity magazines, trying to sell the latest in a long line of “How to Make a Fortune in Mail Order” books (read
entire article)
Viewed: 55 Times
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I have a client who wanted to drive prospective
customers to his online store using a
business-to-business postcard. Great idea, I
thought, and cost
effective.He had a terrific product, a comp (read
entire article)
Viewed: 59 Times
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The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business’ name in everyone’s mind, constantly. But how do you do that without annoying your bus (read
entire article)
Viewed: 68 Times
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“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many d (read
entire article)
Viewed: 73 Times
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In a classic business-to-business print ad from the late 50’s for McGraw-Hill Magazines an imposing looking executive sits in his chair. He has both feet planted firmly on the ground, a scowl on his f (read
entire article)
Viewed: 60 Times
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