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Public Relations

Articles about public relations (PR).

By: Mary Gardner
The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was (read entire article)
Viewed: 1418 Times
By: Stephen N
Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibi (read entire article)
Viewed: 936 Times
By: Margie Fisher
If yours is a product business, you know that certain times of the year are absolutely crucial to your sales.For many product companies, sales opportunities increase during the Christmas holiday seaso (read entire article)
Viewed: 899 Times
By: Lance Winslow
What if public relations were illegal? Well it kind of is if you think about it; for instance if you embellish a story which is construed as advertising then it could be considered false and misleadin (read entire article)
Viewed: 739 Times
By: Jim Huffman
Ever listen to a talk show on the radio? And ever wonder how those experts on the shows got to be there?The dirty secret is that they shamelessly pushed themselves onto the program. And while it sou (read entire article)
Viewed: 939 Times
By: Michael Rad
Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave (read entire article)
Viewed: 864 Times
By: Peter TerHorst
One of the noblest PR strategies for companies is the creation of a partnership with a non-profit organization. It is not a new strategy –- many large corporations align themselves with the mission (read entire article)
Viewed: 1094 Times
By: Jim Huffman
You've tried every means of publicity for your work. You've paid for ads, you've written articles for on-line directories, you've done everything.Or so you think. Because I can just about guarantee (read entire article)
Viewed: 1212 Times
By: Bob Nicholson
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.But now the (read entire article)
Viewed: 805 Times
By: Scott Kolbe
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are l (read entire article)
Viewed: 2076 Times
By: Robert A. Kelly
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important ou (read entire article)
Viewed: 943 Times
By: Diane DiResta
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be calle (read entire article)
Viewed: 794 Times
By: Angela Garcia
Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible – making it a tough sell for many P.R. professionals. It is our job to sell the concept and sh (read entire article)
Viewed: 897 Times
By: Richard Cunningham
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contac (read entire article)
Viewed: 1002 Times
By: Harry Hoover
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. Ther (read entire article)
Viewed: 795 Times
By: Robert A. Kelly
Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external publics that most affect their operations. In other word (read entire article)
Viewed: 938 Times
By: Robert A. Kelly
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make u (read entire article)
Viewed: 897 Times
By: Robert A. Kelly
Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their percep (read entire article)
Viewed: 1507 Times
By: Robert A. Kelly
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce (read entire article)
Viewed: 753 Times
By: Robert A. Kelly
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified (read entire article)
Viewed: 1507 Times
By: Robert A. Kelly
What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of deli (read entire article)
Viewed: 1366 Times
By: Robert A. Kelly
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors (read entire article)
Viewed: 849 Times
By: Robert A. Kelly
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners un (read entire article)
Viewed: 1910 Times
By: Robert A. Kelly
It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector e (read entire article)
Viewed: 883 Times
By: Robert A. Kelly
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure a (read entire article)
Viewed: 914 Times
By: Robert A. Kelly
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a co (read entire article)
Viewed: 1361 Times
By: Robert A. Kelly
Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effecti (read entire article)
Viewed: 775 Times
By: Robert A. Kelly
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top externa (read entire article)
Viewed: 1389 Times
By: Robert A. Kelly
Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change t (read entire article)
Viewed: 763 Times
By: Robert A. Kelly
Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself (read entire article)
Viewed: 847 Times
By: Agnes Brousseau
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or (read entire article)
Viewed: 2007 Times

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