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Public Relations



Articles about public relations (PR).

By: Jamie Preston
Today many big businesses are having a difficult time with how the public views them. A huge part of the reason is that there has been so much publicity regarding the large salaries and benefits that (read entire article)
Viewed: 66 Times
By: Mary Gardner
The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was t (read entire article)
Viewed: 31 Times
By: Fard Johnmar
The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasn’t, it has failed. The bottom line is this: action is the only communica (read entire article)
Viewed: 35 Times
By: Jan Fritz
The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to (read entire article)
Viewed: 40 Times
By: Robert A. Kelly
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY af (read entire article)
Viewed: 44 Times
By: Robert A. Kelly
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top externa (read entire article)
Viewed: 40 Times
By: Robert A. Kelly
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a co (read entire article)
Viewed: 42 Times
By: Robert A. Kelly
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners un (read entire article)
Viewed: 41 Times
By: Robert A. Kelly
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a (read entire article)
Viewed: 39 Times
By: Robert A. Kelly
What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of deli (read entire article)
Viewed: 39 Times
By: Robert A. Kelly
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified (read entire article)
Viewed: 40 Times
By: Robert A. Kelly
Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Here's why I say that. People act on their percep (read entire article)
Viewed: 39 Times
By: Agnes Brousseau
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or (read entire article)
Viewed: 42 Times

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