Articles about public relations (PR). |
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The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was (read
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Viewed: 819 Times
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Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the
types of businesses that have to sell their products or services by exhibi (read
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Viewed: 399 Times
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If yours is a product business, you know that certain times of the year are absolutely crucial to your sales.For many product companies, sales opportunities increase during the Christmas holiday seaso (read
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Viewed: 327 Times
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What if public relations were illegal? Well it kind of is if you think about it; for instance if you embellish a story which is construed as advertising then it could be considered false and misleadin (read
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Viewed: 316 Times
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Ever listen to a talk show on the radio? And ever wonder how those experts on the shows got to be there?The dirty secret is that they shamelessly pushed themselves onto the program. And while it sou (read
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Viewed: 347 Times
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Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave (read
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Viewed: 399 Times
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One of the noblest PR strategies for companies is the creation of a partnership with a non-profit organization. It is not a new strategy –- many large corporations align themselves with the mission (read
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Viewed: 459 Times
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You've tried every means of publicity for your work. You've paid for ads, you've written articles for on-line directories, you've done everything.Or so you think. Because I can just about guarantee (read
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Viewed: 723 Times
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Small businesses have always known the importance of word of mouth. Many
successful businesses have been built on word of mouth referrals, and many have
been killed by bad word of mouth.But now the (read
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Viewed: 326 Times
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The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are l (read
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Viewed: 1092 Times
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In fact, here are three really foolish goofs made by too
many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the
behaviors of those important ou (read
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Viewed: 314 Times
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What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.Business and professional people may be calle (read
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Viewed: 329 Times
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Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible – making it a tough sell for many P.R. professionals. It is our job to sell the concept and sh (read
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Viewed: 310 Times
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Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contac (read
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Viewed: 390 Times
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Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. Ther (read
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Viewed: 312 Times
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Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external “publics” that most affect
their operations. In other word (read
entire article)
Viewed: 305 Times
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If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like
those who make u (read
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Viewed: 351 Times
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Yes?Good!Still, as a business, non-profit or association manager, if
you're not getting the behavior changes you paid for, you're
wasting your money.Here's why I say that. People act on their percep (read
entire article)
Viewed: 850 Times
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Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts. Then goes on to create, change or
reinforce (read
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Viewed: 251 Times
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When small businesses fail, the wreckage is often assigned to
undercapitalization, among other mistakes. Seldom is failure
attributed to a lack of effective communications that might have
modified (read
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Viewed: 825 Times
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What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of deli (read
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Viewed: 722 Times
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Who wants to face the challenges of a business recovery
without a ton of firepower? Especially when getting your
piece of the action almost certainly depends upon how
well you modify the behaviors (read
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Viewed: 285 Times
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Without a solid, well-designed foundation, few buildings
successfully withstand the ravages of time and weather.
And so it is with public relations, ever-dependent upon
how well its practitioners un (read
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Viewed: 909 Times
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It took me a while to see just HOW crucial the behaviors
of an organization's key audiences really are to its success,
be it big or small, non-profit, business, association or
even a public sector e (read
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Viewed: 325 Times
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Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure a (read
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Viewed: 349 Times
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Really? You mean there are NO perceptions and behaviors
peculiar to that company's outside audiences that would help
or hinder it in the pursuit of its objectives?Wow! I need to know more about a co (read
entire article)
Viewed: 809 Times
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Obviously, it hurts when a promising business project you
backed financially goes down the tube.But while you point to many possible causes, seldom do you
attribute the wreckage to a lack of effecti (read
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Viewed: 230 Times
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If you leave a star player sitting on the bench, you could be
the loser.Look at it this way. Because you push hard to reach your sales
and marketing objectives, you need the help of your top externa (read
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Viewed: 784 Times
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Because when it comes to public relations, non-believers can
produce a double-bummer -- missed opportunity AND a ton
of wasted money. It really is a shame because we do public
relations to change t (read
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Viewed: 232 Times
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Yes indeed! If you are a young person who has decided
that a career in public relations will be your Caviar and
Champagne in life, here are four situations in which you
do not want to find yourself (read
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Viewed: 293 Times
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What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or (read
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Viewed: 946 Times
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