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3 Simple Questions To Power Your Coaching Brand For Profit
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved.
http://www.debbiejenkins.com
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Discovering and owning a powerful word that reflects you and
your business is the true key of successful branding.
Some organisations invest fortunes in this endeavour but
there's nothing stopping any of us from doing the same at
a fraction of the cost.
Today I'll introduce you to a simple, low-cost, branding
process that will magnetise your coaching practice without
breaking the bank.
Our discovery begins by answering three simple questions:
1. What Are You Like?
2. What Do You Do?
3. How Do You Do The Things You Do?
So let's begin...
STEP #1 - What Are You Like?
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Understanding your names (or nouns) can really help to
trigger your imagination. If I were to ask what you'd be if
you were an animal, you'd feel a certain affinity with a
particular animal and quickly be able to answer... Monkey,
Cat, Tiger, Lion, Bird, Fish, Dolphin etc.
If asked for your profession you'd say one or more of the
following... Coach, Therapist, Consultant, Teacher, Chef,
Speaker, Author, Trainer etc.
If I asked you what you'd be if you were a car you might
think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus,
Rolls-Royce, BMW etc.
If I asked for your role you might say things like...
Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur,
Explorer, Protector, Guardian, Helper etc.
If I asked what thing you sold you might say... Comfort,
Books, Time, Inspiration, Words, Tools, Skills etc.
Brainstorm as many of these nouns as you can - it's good
to have
more than one for each category. This process will trigger
all
sorts of other ideas to help you to realise your unique
coaching
name.
Time To Write...
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Read the following statements and come up with as many
answers as you can for each one:
If I were an animal I'd be...
If I were a car I'd be...
If I were a colour I'd be...
If I were to describe my occupation I could say...
If I were to describe what I had to offer I'd say...
If I were a famous figure from history I'd be...
STEP #2 - What Do You Do?
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Once you've got a good list of names you can start asking
what you actually do. Spend a good time on this. It may seem
a challenge at first to think entirely in terms of what
you do
so use your lists of people, animals and things for
inspiration.
What do they do? Here's some ideas...
- Coaches... encourage, listen, support, reflect
- Trainers... share, instil, empower, guide, teach
- Tigers... leap, hunt, run, survive, inspire, stalk
- Birds... fly, soar, see, dive, migrate
- Leaders... lead, inspire, persuade, encourage
- Chefs... cook, create, nourish, feed
etc
You'll notice a pattern here, you'll have created a big list
of doing words (or verbs).
Time To Write...
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Go through your lists and play word association by
answering the question... "What does an XYZ do?" for
each one.
STEP #3 - How Do You Do The Things You Do?
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Once you've got a good list of names and doing words
it's time to add spice to the mix...
As the song goes, "T'Ain't What You Do It's The
Way That Cha Do It"
Discovering HOW you do something will give your brand
a lot more clout than just knowing what you are and what
you do.
We use adjectives to describe how we do something, how we
compare to others, what makes us unique or what
makes us easy to identify. For example...
A Tiger is... big, bold, fast, fearsome, stealthy
This is good, but it's not all, you can go further by adding
adverbs if you're struggling by linking a noun with it's
verb to see what happens. Here's another example...
A Tiger Leaps... stealthily, quickly, decisively, smoothly
you can take the "ly" ending off most words to create more
appropriate adjectives for your brand. So in this case
you'd have a list of words as follows: stealthy, quick,
decisive and smooth.
Time To Write...
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How do people describe you and what you do?
How would you like people to describe you?
What sets you apart as different? (think about your
appearance,
voice, manner, style etc)
How do you do what you do?
(are you slow and methodical? fast-paced and energetic?)
Now, do the same for your list of animals, cars, roles,
famous figures
etc until you have a really big and full list of words.
Summary
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You've now collected all the information you need to
discover your unique coaching identity. You may already
be getting a feel for how this process can give you a
lot more ways to view and describe yourself but this is
just the first step. There are two more steps
covered in my f^ree mini-course. Details below.
About the Author
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"Dangerous" Debbie Jenkins is a marketer, author and
stand-up comedian who helps the owners of small expert
businesses get more success by doing and spending less.
Get her F^REE "3-Part Branding Micro-Course" here ==>
http://www.debbiejenkins.com/power-word
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