Articles about public relations (PR). |
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Today many big businesses are having a difficult time with how the public views them. A huge part of the reason is that there has been so much publicity regarding the large salaries and benefits that (read
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Viewed: 232 Times
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The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was t (read
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Viewed: 174 Times
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The purpose of a communications effort (e.g., advertising, public relations) is to
motivate people to action. If it hasn’t, it has failed. The bottom line is this: action
is the only communica (read
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Viewed: 193 Times
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You’ve tried every means of publicity for your work. You’ve paid for ads, you’ve written articles for on-line directories, you’ve done everything.Or so you think. Because I can just about guarantee (read
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Viewed: 92 Times
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The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are l (read
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Viewed: 118 Times
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The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to (read
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Viewed: 195 Times
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Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY af (read
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Viewed: 207 Times
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If you leave a star player sitting on the bench, you could be
the loser.Look at it this way. Because you push hard to reach your sales
and marketing objectives, you need the help of your top externa (read
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Viewed: 199 Times
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Really? You mean there are NO perceptions and behaviors
peculiar to that company's outside audiences that would help
or hinder it in the pursuit of its objectives?Wow! I need to know more about a co (read
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Viewed: 196 Times
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Without a solid, well-designed foundation, few buildings
successfully withstand the ravages of time and weather.
And so it is with public relations, ever-dependent upon
how well its practitioners un (read
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Viewed: 202 Times
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It seems difficult to believe at the dawn of the 21st Century, that there exists
a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a (read
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Viewed: 189 Times
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What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of deli (read
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Viewed: 191 Times
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When small businesses fail, the wreckage is often assigned to
undercapitalization, among other mistakes. Seldom is failure
attributed to a lack of effective communications that might have
modified (read
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Viewed: 204 Times
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Yes?Good!Still, as a business, non-profit or association manager, if
you're not getting the behavior changes you paid for, you're
wasting your money.Here's why I say that. People act on their percep (read
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Viewed: 193 Times
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What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or (read
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Viewed: 200 Times
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